Seasoning Your Life

Another perceived wisdom of the day is the enduring power of the super brands. Our data shows that many fund managers are long Nestle, Kraft and Unilever for this reason. We deploy the dark art of brand management to ask whether regional brands in food and beverages have advantages that could impact on the prospects of international goliaths. Companies featured include:

• Heinz
• Coca Cola
• Heineken
• Kikkoman
• United Breweries
• Whole Foods
• Tesco

Click here to read report