Stock of the day: The New York Times Company (NYSE:NYT)

The media company announces its first set of results on Thursday following the introduction of its paywall on March, 28. Since then, analysts at Experian Hitwise estimate that web visits have declined by as much as 15%. Short interest halved between February and the end of March to stand at 6.5 million, before gaining momentum in April. As share price gave up recent gains following the introduction of the paywall, the percentage of shares outstanding on loan rose to 5.3% of the company or 7.75 million shares. However, long only investors who lend have been building their holdings since February to 25 million shares.